Simultaneous multiple sales channel increase the intention of Dissertation

Simultaneous multiple sales channel increase the intention of purchasing of luxury brand goods - Dissertation Example However, all this changed with economic downturn of 2009. The Luxury goods market growth was stunted by the recession. Post recession, the luxury goods industry, seems to have survived the onslaught. However, the industry the market for the so called accessible luxury goods has been subdued. The exclusivity that is so much a part of the luxury brand goods has been restored and now more focused, established and pure luxury brand goods are likely to succeed and sustain themselves in the market. This downside in the Luxury goods business is likely to prompt research into finding ways to increasing and sustain the sales of the luxury goods without really tarnishing the pure luxury image of such goods. As per current economic situation, the brand equity for luxury goods has regained a place of prime importance. This raises the question as to whether there are ways to enhance the purchase intentions for luxury brands while preserving the said equity (Euro Monitor 2010). Further, the sustai nability of the luxury brand goods has come into question and found fresh attention from business researchers. Taking a long term view of the marketing efforts, there is a need to investigate the means as to increase the purchase intentions of consumers for luxury brands at a very fundamental level. ... This is so, lest it dilutes the brand image. Thus there is a need to find out whether, the more accessible or economic versions of the other wise luxury brand will be sustainable and in line with overall brand value of the luxury goods. The existing sales channels for any given brand typically have their own strengths and weaknesses. Besides, the effectiveness of a channel varies with time. Thus it is important to find out a way to compensate for the effects of decline in sales through a channel. Another pertinent question that arises from the above discussion is whether new sales channels need to be developed to compensate for the downward trends in a given sales channel. Also, it needs to be found whether they can add any real value in terms of the customer experience. It remains to be seen whether any new channels will really be able to have any positive effect on the purchase intentions of the consumers. If yes then how the additional sales channels can be used to maximize the sa les by affecting the purchase intentions. Luxury goods businesses need to have a guiding tool to help them decide whether and how the specific brand they are selling will respond to opening of any new sales channels and whether they will really be beneficial for their given brand. In this context its important to note that certain brands resist opening new sales and distribution channels for their brands. For instance the Rolex brand owners are against internet as a means to sell their brand (Brand Channel 2012). At the same time other luxury brands are endorsing internet as a sales channel. This raises questions about the validity of sales channels’ effectiveness for luxury brands. These questions can be answered only with proper research into the topic. The procurement or

Olde good thing Essay Example | Topics and Well Written Essays - 750 words

Olde good thing - Essay Example However, the extreme contrast of the peaceful Emma’s voice and the third world neighborhood surroundings created melancholy emotion. Similar to the title of the song I was listening to, once upon a time, the town had its Renaissance period; Things like street lights and big buildings were old, but they didn’t look cheap. I could not find the antique shop I was looking for, so I made a couple of detours, and I finally found it. However, since there was no parking lot, I had to go to public parking across the street. Then, I had to walk a hundred yards to get to the shop. Walking a street like that was truly fearful in Detroit even in daytime, but there was something that told me it was okay to take a walk with an expensive camera on my neck. Anyway, my instinct made me keep looking at my back as an African meerkat. There were a few homeless people with grocery carts, but no hazardous elements. The building I was walking to was a simple rectangular shape with antique detailed ornaments around its windows. I guess it was once a fancy condominium. A fenced vacant lot in front of the building made the hood seem even more desolate. One corner of the building wall was filled with ugly graffiti. The building was combined with two different buildings connected together; the big one was white-painted brick building, and the smaller one was a red brick building. The red one had faded soot around its windows. I thought there had been a serious fire long ago. There were many traffic signs around the building with scribbled notes on some of them. Above the main entrance, it said, ‘Architectural Treasure’ in black paint on white background. Next to the main entrance, an eerie clown face about five feet tall was laughing at me. As tall as the scary face, a big yellow pencil that had red eraser on the other side diagonally stood next to the clown. The store was based on a foundation of